Brochures are a popular mode of marketing goods and services. They use a mix of printed text content and graphics promote the brand. The design of the pamphlet spells the difference between the brochure being read or disposed of in the trash bin.
Here are essential components of a well-designed brochure:
A compelling headline
Before your target client read the entire brochure, they are attracted by the headline. Create a short but persuasive headline to build interest. The rest of the pamphlet should be short paragraphs with lots of graphics or captions to make it easy for readers to go through the brochure.
The expected benefits of taking the steps requested in the brochure drive the readers to action. Give tangible benefits of the product or service in your content. Include one or two calls for action as per the benefits listed in the brochure.
Work on the quality of your graphics
Where possible, shoot images of the items you need to display in the brochure. If you are using stock images, look for high-quality photos and avoid stretching them too much. The readers will perceive the quality of the images as similar to that of the brand.
Work on the design of the brochure
The design of the brochure attracts prospects to pick it. Get creative in designing an attractive brochure. The design encompasses such aspects as font styles, colour, paper texture, the layout of your content, and the design of the fold among other areas.
Moreover, the quality of the brochure printing services influences the final quality of your brochure. Enlist high-quality printing services so that the good design reflects in the final product.
Just like other forms of marketing, the way you present the brand in a brochure matters a lot. Make the brochure enticing and interesting to read while giving your prospects a reason to try the product.